Current corporate supporters
Lifeline values its current corporate supporters and would like to acknowledge the support by each of the organisations listed below.
Type of relationship:
Major Partner
About their support:
Lifeline has been a flagship partner of MLC Community Foundation since June 2008.
MLC Community Foundation is funded by MLC, Australia's leading Superannuation and financial adviser network.
MLC Community Foundation is providing valuable support to improve national training for Telephone Crisis Supporters, enhance Lifeline's 24 hour telephone crisis support service, and improve information and resources available to help-seekers.
MLC Community Foundation also provides volunteering support through their staff engagement program and is also a major supporter of Lifeline's Stress Down Day.
Type of relationship:
Cause related marketing
About their support:
From January 2010 Stacks of Snacks will donate a royalty from every piece of chocolate sold to Lifeline. These funds will be used to support national services, such as our 24 hour telephone crisis support service - 13 11 14 and contribute to the sustainability of Lifeline.
Stacks of Snacks is Australian owned and is the world’s largest workplace snack box provider, specialising in confectionery snacks. Stacks of Snacks chocolate boxes are placed at organisations throughout Australia and are a tasty way to support a great cause. Currently there are over 30,000 organisations with a regularly serviced Stacks of Snacks box.
Visit the
Stacks of Snacks website to order your own workplace chocolate box
Type of relationship:
Cause related marketing
About their support:
Since 2004, the Motor Trades Superannuation Fund (MTAA Super) and Lifeline have been working together to implement a joint help-seeking and suicide prevention campaign, titled readthesigns. This partnership has been established to increase awareness of options for seeking help for MTAA Super members, particularly in situations involving mental health or suicide. The partnership is also developing awareness and skills among MTAA Super Members, in recognising and responding to individuals who may be at risk of suicide or who have been affected by a suicide.
In achieving these objectives, the readthesigns campaign consists broadly of three components. These include a communications campaign; mental health and suicide prevention training (depression awareness and suicide awareness training to apprentice group training scheme); and the provision of resources to support people who have been impacted by the suicide of a loved one, friend or colleague. In 2007, the Lifeline/MTAA partnership won the Business/Industry category in the LIFE Awards from Suicide Prevention Australia.
The readthesigns campaign is continuing to achieve great results in 2010. For further information visit the readthesigns campaign website
Type of relationship:
Digital media partner - Lifeline Online Services
About their support:
Lifeline and News Digital Media are partnering to create a new online information and support service that will help more Australians get the emotional support they need.
Visit the News Digital Media website
Type of relationship:
Major Partner - retail support
About their support:
P&O Cruises make regular and significant donations of used and surplus goods from their modern cruise liners. These goods are onsold through Lifeline's retail outlets in New South Wales and Queensland, with proceeds supporting Lifeline's Centre operations, including Lifeline's 24 hour telephone crisis support service.
About P&O Cruises:
This is how to holiday...
P&O Cruises has been sailing from Australia for 78 years, but in the past five years P&O Cruises has expanded its operations from one cruise ship, based in Sydney, to three cruise ships sailing year round from the ports of Sydney, Brisbane, Fremantle, Newcastle and Auckland. P&O Cruises will welcome a fourth ship to its fleet in December 2010.
P&O Cruises offers deals on cruise holiday packages to many exotic destinations in Australia, New Zealand, Bali, Fiji, and other popular pacific islands.
P&O Cruises make regular and significant donations of used and surplus goods from their modern cruise liners. These goods are on sold through Lifeline's retail outlets in New South Wales and Queensland, with proceeds supporting Lifeline's Centre operations, including Lifeline's 24 hour telephone crisis support service.
Visit the P&O Cruises website
Type of relationship:
Pro-bono legal and compliance support.
About their support:
Clayton Utz provides legal and compliance support to Lifeline’s National Office through the firm's pro bono practice.
About Clayton Utz:
Clayton Utz is a full-service commercial law firm with lawyers around the country with diverse and broad-ranging legal experience, across a range of industry sectors.
Visit the Clayton Utz website
Type of relationship:
Corporate Supporter.
About their support:
QBE Foundation have financially contributed to Lifeline’s ‘Saving Lives Overnight’ program.
Lifeline has been operating its 13 11 14, 24 hours a day, 7 days a week service with a volunteer workforce since the first call was taken back in 1963. Over the years Lifeline has had difficulty attracting volunteers to take on overnight shifts, especially from midnight to dawn.
Lifeline also acknowledges that the demographics of communities and volunteers are changing. Many of our volunteers study, work and have family commitments and find it difficult to commit to overnight shifts, especially Lifeline’s midnight to dawn shift where statistics show Australians are at their most vulnerable. Lifeline has to accept this reality and stay true to our mission of supporting our callers, even at the cost of changing our volunteering culture.
A decision has been made to implement paid overnight from midnight to dawn, for 13 11 14 so that we can increase our call answer rate for Australians who are in crisis and increase the capacity of our call centres while bringing sustainability to the way we recruit, train and retain staff and volunteers.
Callers to Lifeline are in great need, especially during these hours. Often Lifeline is the only means of support they can access outside of business hours, especially for those living in regional and remote communities. It is essential that Lifeline continues to improve its call answer rate.
About QBE:
The philosophy of the QBE Foundation is to support vocational opportunities globally. As a global employer, QBE believes that through work an individual's ultimate ability and potential can be realised. With vocational goals in mind, the Foundation seeks to support individuals and groups with their endeavours to live more independently, successfully and productively. As such, the QBE Foundation sets out to support women and men, both the young and mature worker, to overcome disadvantage and expand their abilities.
Visit the QBE website
Type of relationship:
Pro-bono support
About their support:
Orange Whip Films have produced Lifeline's community service announcements since 2007. They have generously provided the resources and equipment to plan and film these advertisements, and staff have volunteered their time for the production.
Productions for Lifeline have included a 2007/08 rural help seeking CSA (raising awareness of the hardship being experienced in rural communities during the drought); 2008-2010 Stress Down Day CSAs and Lifeline’s 2010 suicide prevention CSA.
Orange Whip Films’ advertisements have assisted Lifeline to remain responsive and relevant to the community, and connect with more Australians. The attention to detail, time, enthusiasm and support from Orange Whip Films has been invaluable for Lifeline.
View Lifeline’s community service announcements
Type of relationship:
Corporate supporter
About their support:
As the super fund for rural and regional Australians, Prime Super understands the types of issues its members face and that sometimes a little bit of help can go a long way.
To support their regional membership, and help address the high incidence of suicide in rural and regional areas, Prime Super has partnered with Lifeline and is the proud sponsor of the Lifeline Information Service.
The Lifeline Information Service provides self-help resources for promoting mental health awareness, help seeking and suicide prevention. The service offers a range of informative tool kits that provide practical tips and self-help strategies to prevent and respond to a number of mental health related issues.
Prime Super is Australia's only truly nationally operating super fund dedicated to rural and regional Australia. With approximately 150,000 members and more than $1 billion in funds under management, they understand what their employers and members need from their super fund.
Visit the Mental Health Resource Centre to access tool kits offered by the Lifeline Information Service.
Visit the
Prime Super website or call 1800 675 839.
Type of relationship:
Corporate supporter
About their support:
Lifeline and The Tax Institute aim to raise awareness and funds for Lifeline’s services through promotion within the Institute’s membership. The Tax Institute generously provides Lifeline with free advertising space in its trade journals, e-newsletter and at conferences around Australia.
The Tax Institute is the pre-eminent association for tax professionals in Australia. As the leader in tax education, it provides Members and the tax profession with extensive learning resources, advocacy and tax education seminars, conventions, publications and the Structured Education Program.
The Tax Institute has more than 15,000 members including a comprehensive cross section of leading tax accountants, lawyers, tax agents, managers and academics.
Visit The Tax Institute website Type of relationship:
Corporate supporter
About their support:
Liberty International Underwriters (LIU) has provided funding for Lifeline’s Suicide Crisis Support Program, which provides short term crisis support for people at high risk of suicide. LIU has also shown its support and raised awareness and funds for Lifeline through an online art auction and the design and distribution of an online Christmas e-card.
LIU, a division of Liberty Mutual Group, is a global specialty lines insurance business and one of the most dynamic and responsive insurers in the Asia Pacific region.
Visit the Liberty International Underwriters website. Type of relationship:
Corporate supporter, workplace giving partner, corporate volunteer
About their support:
Over the past few years, SEEK and its employees have shown their support for Lifeline through their workplace giving program, corporate donations, employee volunteer program and the provision of office space for a member of Lifeline's National Office team.
SEEK helps people to achieve their career goals. They are Australia's most popular choice for advertisers searching for the right candidate, and job seekers looking for the right job. SEEK is owned and operated in Australia and also has offices across New Zealand and the UK.
Visit the SEEK website.Creative Festival Entertainment
Type of relationship:
Corporate supporter
About their support:
Creative Festival Entertainment - better known as the summer music festival Big Day Out organisers - has supported Lifeline since 1999. Their support extends to the Lifeline suicide prevention fund, to which a percentage of their profit from merchandise sales is donated. Creative Festival Entertainment also provide Lifeline with free exhibitor space and entry tickets at Big Day Out music festivals to raise awareness of Lifeline’s 24-hour telephone crisis support service - 13 11 14 - among festival attendees.
Creative Festival Entertainment’s support has provided Lifeline with the opportunity to raise awareness of mental health and suicide prevention among young Australians.
Type of relationship:
Corporate supporter
About their support:
As the leading not-for-profit partner of The HeartSmart® NPO Toolkit, Lifeline is supporting a world-first resource for not-for-profit organisations.
The HeartSmart® NPO Toolkit is a distance education program that helps NPOs to build best practice partnerships with the corporate sector. It has been developed by Cavill + Co, Australia’s leading corporate-cause partnership builder, with the help of Lifeline and a team of corporate, communications and not-for-profit organisations.
Lifeline trialled the Toolkit and provided feedback and advice to Cavill + Co to develop the education materials and support program. Lifeline’s contribution to the Toolkit has ensured that it is a highly relevant and effective training resource for Australian not-for-profit organisations.
Visit the Cavill + Co website