Why engage with Lifeline
Lifeline save lives, and you can too! Engage with Lifeline and help us connect people with crisis support.
Whether you’re considering Lifeline for a company donation, as a workplace giving partner or as your strategic national charity partner, Lifeline has demonstrated time again that we are a charity of choice, that our services are relevant to all Australians, and that our professionalism and business understanding will lead to win-win partnerships.
10 reasons you should consider supporting Lifeline:
1) Lifeline is relevant to all Australians
With around 1 in 5 Australians affected by a mental health concern such as depression or anxiety, and up to approximately 7 Australians dying by suicide every day, support of Lifeline is both life saving and socially significant. Lifeline’s 24 hour telephone crisis support service is relevant to everyone - including your staff, your stakeholders and your community.
2) We have strong national brand awareness
Lifeline has 96%* brand awareness and 92%* trust among the Australian population. As an organisation that has been serving the community for nearly 50 years, Lifeline is one of Australia’s most highly recognised and trusted charity brands.
3) We are experienced in collaboration
Lifeline has demonstrated its experience in working collaboratively with its partners and supporters, and in managing each relationship on its requirements and merits. We tailor our corporate activities to meet the needs of our consumers and partners alike, while meeting our own strategic objectives.
4) We are unique
Lifeline occupies a unique, prominent and vital position in the mental health sector and is the nation’s largest and oldest provider of 24 hour crisis support and suicide prevention support helpline services.
5) Our partnerships are award winning
Lifeline has won several awards that recognise our innovation and results oriented partnership activities, such as the Lifeline and MTAA Superannuation Fund partnership and the Lifeline and NRL One Community partnership.
6) We communicate well
We understand the importance of knowing how your support and donations are helping the community. That’s why we communicate regularly with our corporate supporters and inform them about our work in the community, what is new at Lifeline and what additional opportunities there are for your engagement with our organisation.
7) We are progressive
By embracing new technology and responding to environmental change, we acknowledge the need to change with the times in order to meet the demands of the community. We are a leader in technology and service applications.
8) Your brand can make a difference
As they say, every dollar helps, but our alignment with high level partners can make us truly sustainable. Your established brand provides the opportunity for Lifeline to reach more Australians in need, while generating much needed awareness that will generate additional funding opportunities.
9) We are leaders
Lifeline is the leading provider of suicide prevention services in Australia, and offers services that lead the way in terms of quality, accessibility and innovation.
10) Lifeline saves lives!
Lifeline believes that suicide is mostly a preventable cause of death. Even one life lost to suicide is a life too many. Those who donate and support Lifeline, quite literally help save lives.
* Newspoll 2009