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Lifeline Campaigns

You can help Lifeline and your fellow Australians by raising awareness of our life saving services.

The following campaigns aim to raise funds and awareness for Lifeline's suicide prevention and crisis support services.

Out of the Shadows


You can make a difference by participating in Lifeline’s Out of the Shadows - national suicide prevention walks held on World Suicide Prevention Day, September 10 every year. Join us as we walk to raise awareness, remember those lost to suicide and unite in a commitment to prevent further deaths by suicide. Get involved by joining a walk or organising a walk in your local community.

Lifeline’s Stress Down Day

Stress Down Day Logo

Stress Down Day is Lifeline’s annual fundraising campaign held in July. People are encouraged to participate in a stress reducing, fun activities such as wearing slippers to work or school, or dressing up or down, and then making a donation to Lifeline. It’s easy to get involved and all funds raised support Lifeline’s 13 11 14 crisis support service.

Kokoda Challenge


Like a challenge? Want to support a great Australian charity?

Join us as a fearless leader and walk in the footsteps of Australian soldiers on the legendary Kokoda track in April 2014 while raising vital funds for Lifeline.

Get more information and register today at

Preventing Suicide: You can do something!

Young Man

Lifeline’s Preventing Suicide: You can do something campaign was launched in March 2010 by Australian of the Year Patrick McGorry and Lifeline Patron John Brogden.

The aim of this campaign is to raise awareness of suicide in Australia, encourage help seeking, and increase community involvement in suicide prevention. The campaign highlights the prevalence of suicide as a leading cause of death, compared to more talked about issues like cancer, road accidents and heart disease.

Suicide is the leading cause of death for people under the age of 44 in Australia. Lifeline believes that most suicides are preventable and we all have a role to play.

Lifeline's Make Your Mark

Make Your Mark logo

Lifeline’s Make Your Mark campaign aimed at raising awareness about Indigenous suicide prevention in Australia and rallying community support. The campaign was launched in partnership with the National Rugby League in August 2009. The campaign encourages Australians to show their (make their mark) support for Indigenous suicide prevention by creating a personalised hand print online and sending it onto family and friends. We encourage you to participate by doing this – it’s quick, easy and fun.

Did you know suicide among Indigenous Australians is up to 40%* higher than in the general Australian population?

*Living is for Everyone, 2008


UpBeat is a youth suicide prevention and mental health initiative that promotes messages about wellbeing and help seeking. Support from Creative Festival Entertainment, has enabled Lifeline to have a presence at Big Day Out music events around the country each summer and to produce information and merchandise targeted at young Australians.

Black Dog Ride


The Black Dog Ride is an independent organisation whose primary mission is to raise awareness of depression and suicide prevention, every ride has a specially chosen beneficiary for the funds raised on the ride. Black Dog Ride has been proud to again support Lifeline with the National 1 Day Ride. Lifeline is the pre-eminent suicide prevention organisation in Australia, receiving over one million contacts per year, and receiving over 1500 calls to their 13 11 14 crisis support line everyday. Lifeline's suicide prevention programs save lives every day yet rely upon public generosity to maintain these vital programs around Australia.

We are proud to announce the winner of the Black Dog Ride raffle, BMW K1600 GT-L conducted by Lifeline Australia is J. Jonka from Manjimup WA.

Black Dog Raffle Permit No: ACT R 13/00010, VIC 10014/13, NSW GOAU/1424

If you would like further information about any of these campaigns please email the Lifeline National Marketing Team

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