Lifeline Gives Away a Very Rare Commodity

Release date: 20 Dec 2008

Lifeline Australia is giving music fans around Australia the chance to win a very rare commodity – tickets to the 2009 Big Day Out.

As a part of Lifeline’s Upbeat initiative, people can win tickets to the Big Day Out by sending an SMS to 19 19 18 describing in ten words or less what makes them happy, or what helps them stay Upbeat.

For all the details and terms and conditions visit www.lifeline.org.au/upbeat.

“Being Upbeat is about beating the blues, staying in tune with your mates and connecting with care when you need it,” Lifeline General Manager Shannon Anderson said.

“Our Upbeat initiative, in conjunction with the Big Day Out, is designed to draw attention to the things we can actively do to feel better.”

The Upbeat competition closes on the 5th of January and will be judged on the 6th.  Then 50 lucky people will be off to Big Day Out concerts in Adelaide, Perth, Sydney Melbourne and the Gold Coast. Travel is not included.  The winner’s Upbeat replies will be published on the Lifeline website. 

Since 1999, the Big Day Out has given almost $200 000 to Lifeline for youth suicide prevention.

“We are delighted to partner with the organisers of the Big Day Out in 2009 to proactively promote positive messages about mental health and wellbeing to a youth audience,” Ms Anderson said.

“The on going financial support provided to Lifeline Australia by the organisers of the Big Day Out festivals, has allowed Lifeline to establish a National Suicide Prevention Fund that will allow us to continue developing targeted campaigns for the reduction of youth suicide."  

In 2009, Lifeline will have a chill out room at each Big Day Out event, as well as a range of help
seeking tools, merchandise and vintage/retro clothing for sale.

“We’re thrilled that Lifeline is taking their involvement with the Big Day Out to the next level with an increased presence at our concerts in 2009,” Big Day Out National Event Coordinator Sahara Herald Shepherd said.

“The emotional and mental well being of our young audiences is very important to us. Lifeline’s
activity at the Big Day Out provides us with invaluable assistance in delivering a safe and supportive environment for our music fans.”

Media Contact: Chris Wagner (ph: 02 6215 9446 or 0434 378 939)