NRL One Community 'Stressing Down' for Lifeline in 2008

 

The NRL One Communty Team are proactively promoting Lifeline and the 'Stress Down on 24/7' campaign during rounds 14 to 19 of 2008.

 

  Promotion includes:

• Lifeline grass signage at Sunday One Community matches.
• Airing of the Lifeline campaign Community Service Announcement at the ground for Sunday One Community matches and on Channel Nine broadcasts.
• Commentator features
• Rugby League weekly advertising
• Distribution of special edition 'New Idea' magazines at One Community matches prominently featuring the Lifeline 'Stress Down on 24/7' campaign.
• Coordination of player promoton and appearances.

 

Download the PDF "NRL Stress
Down poster"

The 2008 'Stress Down on 24/7' campaign would not have been possible without the generous support offered by the NRL One Community Team.

Grass signage has been generously provided by Webmaster Signage Group.

 

Rugby League Fans Can Support Lifeline and Make a Difference...

Sign up to participate in 'Stress Down on 24/7'

Why don't you reduce your stress levels on 24 July 2008, for Lifeline. Plan your own event or get your employer to have a morning tea, dress casually for the day or wear some Lifeline slippers. Find out more at www.stressdown.org.au.

Donate to Lifeline

Every donation makes a difference to Lifeline. Your donations enable us to increase the reach of our services into Australian communities, to answer more calls, to recruit more volunteers and to increase the accessibility of our services for any Australian who may need emotional support wherever they may be. Donate to Lifeline

Volunteer for Lifeline

Lifeline currently offers services operating from 59 locations Australia wide, with at least one in every State & Territory. If you would like to become a Lifeline volunteer telephone counsellor, or if you are interested to volunteer for Lifeline in an administrative or professional capacity, find out more.

Raise awareness about Lifeline

If you need someone to talk to, or you have a friend, colleague or family member needing emotional support - tell them to call Lifeline on 13 11 14. Lifeline is available 24 hours a day, 7 days a week.

Press Releases

NRL Tries for Charity

In a move that captures the spirit of the game’s inaugural season of 1908, Harvey Norman will donate $1000 for every try scored in the game’s 100-year anniversary round this weekend 18-20 April 2008.

Continuing the game’s association with charity, which began when gate-takings from the first finals matches were donated to charity, the money will be distributed among Rugby League’s four One Community charity partners, including Lifeline and the Men of League Foundation.

Chief Executive Dawn O’Neil said: “The National Rugby League is continuing to lead the way in creating innovative ways to engage and provide charitable support to the community, a tradition that Rugby League has embraced for 100 years. Lifeline is proud to be a charity partner of the NRL One Community program and is delighted to be receiving financial support from this great initiative”. Download the Tries for Charity Press Release

Visit the Rugby League's One Community website for more information on the difference that One Community is making for Lifeline and other selected charities. www.rugbyleague.com.au/onecommunity

Help a mate stay in the game campaign - 2007

In 2007, NRL One Community and Lifeline developed a series of postcards and posters with the theme "Help a mate stay in the game". These postcards were distributed at the Channel Nine Sunday One Community matches from 6 May (Round 8) to 10 June (Round 13) 2007. The posters and postcards contained useful help-seeking and referral information.

Download the pdf "Help a mate stay in the game" campaign poster	Download the pdf "Help a mate stay in the game" campaign postcards

 

Lifeline and the NRL One Community Team have won several awards in the past twelve months for this innovative communications campaign. Awards received include:

• 2007 Honourable Mention in the Business/Industry category of the Suicide Prevention Australia LIFE Awards for their 'Help a Mate Stay in the Game campaign'.
• 2008 ACT State Winner, Best Fundraising Communications Campaign, Fundraising Institute of Australia.
• 2008 National Winner, Best Fundraising Communications Campaign, Fundraising Institute of Australia.
• 2008 Special Commendation, Fundraising Program of the Year, Fundraising Institute of Australia.
• 2008 National Winner Best Communications Campaign, Givewell Good Giving Awards.