Facebook and Lifeline team up for World Mental Health Day
Facebook and Lifeline have teamed up for World Mental Health Day (10 October) to raise awareness about how people can support friends and loved ones struggling with life’s challenges or living with a mental illness.
Lifeline Australia’s Acting CEO Bob Gilkes said a new video, developed by the world’s largest social media platform, can be easily shared with Facebook friends to encourage them to use services such as Lifeline’s 13 11 14 crisis line.
“With more than 15 million Australians regularly using Facebook, the campaign has enormous potential for good,” Mr Gilkes said.
“A similar video is being used by Facebook in the USA, showing the ability of social media to promote a message that we all have a role in the prevention of suicide and in fostering hope with our friends when times are tough.
“While it’s normal for people to sometimes feel upset or down, this video is about encouraging people to look out for these changes in moods or behaviour, to reach out and make the offer of support.”
Mr Gilkes said the video, which can be viewed here, strongly complements the ethic of Lifeline’s more than 3000 Crisis Supporters across Australia.
“The Crisis Supporters who answer our phones and online chat sessions understand the power of a caring and non-judgemental conversation and the provision of emotional support for people who might not be travelling well,” Mr Gilkes said.
“Lifeline also helps people identify other services and supports available for them.
“The video is an important reminder of the role you can play – online and offline – to be there for friends and family this World Mental Health Day. With more than 50 years’ experience in supporting people in their darkest moments, Lifeline knows that the simple offer of help can save a life.”
The theme for World Mental Health Day 2017 is ‘Do You See What I See?’, with the mental health sector’s peak body Mental Health Australia seeking to challenge perceptions about mental illness, reduce stigma and invite people to make a #MentalHealthPromise on the day. For more information on the campaign, visit www.1010.org.au.
For 24/7 crisis support and suicide prevention services, please call Lifeline on 13 11 14 or visit www.lifeline.org.au/gethelp
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