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Lifeline Campaigns

Lifeline works with a variety of partners to deliver important messaging that will save lives. The messaging on the Variable Messaging Sign to the left was created in partnership with NSW Police Force.

Recent Campaigns

Lifeline is committed to ensuring that every person in Australia is aware of our services and that we are here to listen, 24 hours a day, 7 days a week.  We are proud that Australians are currently reaching out to Lifeline in record numbers because we know that it is through connection that hope is found.  Below are some of our recent national campaigns designed to encourage both help-seeking and help-giving behaviours within the Australian community.  If you need support, please reach out to us.  We are here for you.



Out of the shadows - three people walking

Out of the Shadows - a walk to remember those lost to suicide

Each year, Lifeline marks World Suicide Prevention Day on 10th September both on a national scale and at a local level. Centres around the country hold walks for their local communities to reflect and mourn those loved and lost to suicide. The walks are usually held at sunrise to symbolise the desire to bring suicide out of the darkness and into the light. Walkers join to connect each other’s experiences, raise awareness, generate hope, and commit to preventing further deaths by suicide.


Keep finding creative ways to connect. Through COVID 19 and beyond we're here for you.  picture, children with tin can and string

Through Covid-19 and beyond, we're here for you.

Launched in June 2020, Lifeline Australia designed this campaign to acknowledge the work of Australians in finding creative ways to connect through the COVID-19 lockdown and to encourage the community to continue to reach out to those struggling. We also wanted to remind the community, that we are here for you throughout COVID-19 and beyond. This campaign was made possible with the support of the team at oOH! Media.

Hello Neighbour!  through COVID-19, we're here for you.

Hello Neighbour!

Lifeline Australia launched this campaign in March 2020 to encourage Australians to reach out to those around them, especially those who may struggle through the physical restrictions brought about by COVID-19. It was important also to reassure the community that our services would continue and we are committed to being there for anyone who needs us throughout COVID-19.

Between the lines - Christmas campaign

Launched in December 2019, this campaign was designed to acknowledge that Christmas time is a difficult time for many. Indeed, it is one of the busiest periods for Lifeline. With this campaign, we aimed to reassure anyone who was struggling through the added stresses of Christmas that we are here to listen, 24 hours a day, 7 days a week right through the season.

Not all bushfire devastation is visible

Not all bushfire devastation is visible

Designed in response to the 2019-2020 bushfires that devastated the nation, this campaign was geotargeted to areas devastated by bushfire, delivering important messages of help and hope to those in distress.  Lifeline launched 13 HELP (13 43 57) a dedicated bushfire recovery line that continues to offer support to people from bushfire affected communities today.

Need crisis support now? There is always hope

There is always hope

Seventy-five percent of lives lost to suicide are male. This campaign seeks to encourage men to reach out to Lifeline if they need support. We are here for any person who feels they need to talk about something they cannot talk about with anyone else. Phone 13 11 14. We are here to listen.

Pause. Call. Be Heard.

The Pause.Call.Be Heard campaign was launched in 2019 through a partnership between Lifeline and TrackSAFE. The campaign continues to expand its reach as it is established throughout rail networks across the country in partnership with TrackSAFE and a number of State Transport and rail authorities.  Initially developed as a breathing billboard available at train station platforms, the campaign is now also geo-targeted to specific locations via social media to encourage mental wellbeing and help-seeking behaviours for travellers.



Stress Down Day

Friday 24th July 2020 is Stress Down Day, a fun and easy initiative designed to reduce stress and raise vital funds for Lifeline Australia.

Stress Down Day promotes happiness, encourages help-seeking and raises awareness of suicide prevention through raising funds for Lifeline's crisis support services.

There are lots of ways you can laugh, get involved and raise funds all at once. This Stress Down day your workplace can help by encouraging people to take some time on July 24, or after, donating and feeling good about supporting all the work Lifeline does nationwide.

How to get involved

circle of hands
Professional woman
one hand passing coins to another
People standing arm in arm smiling