Our strategy

Our vision and mission – Graphic – Transparent

Our strategic plan

For more than 60 years, Lifeline Australia has been a leading player in advocating for an Australia free of suicide, and our commitment to supporting help seekers has not wavered.

We are proud to create and deliver services that provide support for those experiencing a crisis. We will continue to work with our partners to deliver better services and improved help pathways so that no one needs to face their toughest moments alone.

Our support services are a destination for help

Lifeline plays a leading role in delivering suicide prevention and crisis support services across Australia. Our goal is a support system that is integrated and easy to access for the help seeker.

Helplines play a critical role in suicide prevention, crisis support, and postvention support. In many cases, our helpline and digital services offer critical early support that prevents further escalation of suicidal thoughts and behaviour. Help seekers in crisis trust our support to navigate the system and find the right services.

Lifeline’s ambitious strategy aims to achieve an Australia free of suicide through better support for help seekers from our services and at the system level. To do this, we have five strategic objectives that build on Lifeline’s transformation over the past five years.

Strategic objectives

Our strategic objectives

Lifeline’s future state under the strategy is an integrated and evidence-based approach to crisis support and suicide prevention. We plan to achieve this through our five strategic objectives, which complement each other and set out Lifeline’s plans for FY24 to FY27.

For more details on our objectives and strategic initiatives, download the Lifeline Australia Strategic Plan.

Download our strategic plan

Champion a more connected system
Make services easier to access and navigate through promoting sector collaboration and consolidation.
- Boost impact for help seekers.
- Simplify the entry point for help seekers.
- Assist help seekers to connect with further support.
Strengthen service design
Embed the help seeker at the heart of our service design and delivery.
- Utilise data to understand help seekers and inform enhanced service design.
- Invest in our technology platform to support continuous improvement of service delivery.
- Develop services to meet the needs of priority segments.
Promote evidence-based responses
Demonstrate how Lifeline supports help seekers by understanding their needs and what works.
- Raise awareness of help seeker needs.
- Understand and demonstrate the impact of Lifeline Australia’s crisis response services.
- Demonstrate the importance of locally-delivered services.
Accelerate the power of our workforce
Boost the sustainability and capability of our workforce by redesigning our workforce model.
- Optimise the value of the crisis supporter experience.
- Improve workforce capacity and capability.
Optimise our national network
Leverage our network and support our Members to make the greatest impact through locally-delivered and crisis response services.
- Maximise the network structure to reflect the diversity of Member strengths.
- Ensure a consistent response to help seekers.
- Increase the value and use of shared services.
- Test innovation through our Members.